Ideas Are One Thing.
Building Them Is Another.
A creative mind, an entrepreneurial streak and a tendency to turn ideas into actual businesses.
From independent filmmaking to marketing, technology and a horror-inspired clothing brand, my ventures might look different on the surface. Underneath, they’re driven by the same things: creativity, curiosity, independence and the determination to build something of my own.
From Creative
to Founder.
DIFFERENT DISCIPLINES.THE SAME CREATIVE INSTINCT.
I’ve never been particularly good at limiting myself to one thing.
For more than a decade, I worked in independent film, building opportunities as an actress, writer, director and producer. That meant learning how to put myself forward, develop ideas, collaborate with people and bring ambitious projects to life, often with limited resources.
Eventually, my interest in the business side of creativity led me towards marketing. I retrained, started as a Marketing Assistant and progressed to Head of Marketing within seven months.
It was a different industry, but many of the skills were surprisingly familiar: understanding people, communicating ideas, building relationships and finding creative solutions to difficult problems.
Since then, I’ve taken that experience into entrepreneurship, developing ventures across marketing, technology and independent retail. Each one represents a different interest, but they’re all part of the same journey.
Three Ventures.
One Creative Mind.
Different industries, different ideas and different stages of development. All independently conceived and built.
MARKETING / STRATEGY / BUSINESS GROWTH
Solmaz
Marketing.
Building a business around helping other businesses grow.
After progressing from Marketing Assistant to Head of Marketing, I founded Solmaz Marketing Ltd in March 2024.
The idea was to build a flexible, outsourced marketing business that gives organisations access to experienced marketing leadership, specialist capabilities and practical execution without necessarily building an entire in-house department.
Today, the business works across lead generation, marketing strategy, SEO, paid advertising, content, digital experiences and automation, with a network of specialists supporting clients across different industries and markets.
For me, it’s about combining creative thinking with commercial understanding, and proving that marketing should contribute to something measurable.
AI / AUTOMATION / SALES OPERATIONS
Orxytek.
Exploring how technology can make businesses more capable, not less human.
Orxytek is an AI-powered sales and marketing operations platform I’m developing to bring together prospect research, lead generation, outreach and workflow automation.
The project grew from seeing how much time businesses spend switching between disconnected systems and carrying out repetitive tasks that could be handled more intelligently.
My ambition is to create practical technology that helps people work more effectively while retaining control over their data, their communications and their business knowledge.
It’s still being built, tested and refined. I’m approaching it the same way I’ve approached other independent projects: start with a real problem, build something functional and improve it through experience.
HORROR / DESIGN / INDEPENDENT RETAIL
Horrorfied.
A little horror, a little design and a lot of creative freedom.
Having spent years working in independent film, including horror, creating a horror-inspired clothing brand felt like a natural extension of my creative interests.
I founded Horrorfied in 2022 as an independent print-on-demand clothing venture, bringing together genre-inspired design, alternative aesthetics and the freedom to experiment with something outside my usual work.
It’s a different kind of business from Solmaz Marketing or Orxytek, but that’s precisely the point. Not every creative idea needs to fit neatly into the same box.
Sometimes it’s simply about making something because you want it to exist.
I’ve Never Been
Interested in
Just One Thing.
Creativity doesn’t stop being creativity when it becomes a business.
I enjoy the process of taking an idea from something that exists only in my head to something people can actually see, use or experience.
Sometimes that means writing a story. Sometimes it means developing a website, creating a business strategy or working through a technical problem until something finally works.
The ventures I’ve built aren’t separate from my creative life. They’re another expression of it.
Still Curious.
Still Building.
The projects will evolve, the ideas will change and there will almost certainly be more of them. That’s part of the fun.